Ray Acharya (Neil Nitin Mukesh) a struggling photographer has nothing going for him until he inherits a very special camera from his grandfather which changes his life in a way that he could have never imagined. The power of the camera changes Ray's destiny overnight. His life becomes one big roller coaster ride that takes him from rags to riches and also helps him meet the love of his life Simi (Bipasha Basu) who is a DJ with a mind of her own. But Ray must now face the consequences of this blessing and face the dark side of reality to win not only against the evil forces but also against fate.